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CatalyzNet Bookstore : New
  In this CatalyzNet bookstore, you will find a selection of marketing books, chosen and commented by our professional.
Here you will get advice in the category New.

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CatalyzNet Bookstore : New

In that category, we recommend the following books :

Marketing management, 11e édition  Philip Kotler, Bernard Dubois, Delphine Manceau.
Les Clés du marketing  Philip Kotler.
Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché  Philip Kotler.
Recherche Marketing  Marc Vandercammen, Martine Gauthy-Sinéchal.
La Stratégie de relation client : un support dynamique de management de la relation client  Pierre Alard, Damien Dirringer.
CRM : Les clés de la réussite  Pierre Alard, Pierre-Arnaud Guggémos, Patrick Gounelle, .
CRM Customer Relationship Management : La Gestion de la relation client  Stanley Brown.
Marketing Management, 11° éd (version couleurs)  Philip Kotler, Bernard Dubois, Delphine Manceau.
Marketing Management, 11e edition + Funky Business en cadeau !  Philip Kotler, Bernard Dubois, Delphine Manceau.
Internet  Solange Ghernaouti-Helie, Arnaud Dufour, Que sais-je?.
Segmentation and Positioning for Strategic Marketing Decisions  James H. Myers.
Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues  James H. Myers.
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound  Philip Kotler,Martin Lindstrom.
Consumer Panels  Seymour Sudman, Brian Wansink.
The Focus Group Research Handbook  Holly Edmunds.
Marketing Research: State-Of-The-Art Perspectives  Chuck Chakrapani.
The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success  Timothy L. Keiningham, Terry G. Vavra, Timothy Kenningham.
Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset  Joe Marconi.
Le plus drôle de la XXIème Nuit Magnum des publivores  .
Génération Publivores : Nos années 80  .
Internet et sécurité  Solange Ghernaouti-Helie, Arnaud Dufour, Que sais-je?.
Le Gouvernement de l'entreprise familiale  Bernard Catry.
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making  Thomas T. Nagle, Reed Holden, Reed K. Holden.


For every of those books, we also recommend a selection of related books.
Do not hesitate to walk through our bookstore, in partnership with the famous online bookstore Amazon.


A greyed icon means either that the book is temporarly unavailable, or a book which is sold by private persons (new or occasion).
Disclaimer: Prices mentioned here are only indicative. Only the prices indicated on Amazon sites are liable.
Last modified : 13 juin 2007           © CatalyzNet SA, 1998-2005

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