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CatalyzNet Bookstore : Marketing basics
  In this CatalyzNet bookstore, you will find a selection of marketing books, chosen and commented by our professional.
Here you will get advice in the category Marketing basics.

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CatalyzNet Bookstore : Marketing basics

In that category, we recommend the following books :

Forgotten Fads and Fabulous Flops: An Amazing Collection of Goofy Stuff That Seemed Like a Good Idea at the Time  Paul Kirchner.
Working With Emotional Intelligence  Daniel P. Goleman.
Marketing Management (11th edition)  Philip Kotler.
Power Pricing: How Managing Price Transforms the Bottom Line  Robert J. Dolan, Robert J. Doan, Hermann Simon.
The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers  George S. Day.
Market Driven Strategy : Processes for Creating Value  George S. Day.
Services Marketing. Integrating Customer Focus Across the Firm.  Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Marketing Research: Methodological Foundations  Gilbert A. Churchill, Dawn Iacobucci.
The 22 Immutable Laws of Marketing  Al Ries, Jack Trout.
Ama Complete Guide to Small Business Marketing  Kenneth J. Cook.
AMA Complete Guide to Strategic Planning for Small Businesses  Kenneth J. Cook.
Ama Complete Guide to Marketing Research for Small Business  Holly Edmunds.
Marketing Plans That Work, Targeting Growth and Profitability  Malcolm H. B. McDonald, Warren J. Keegan.
The Cluetrain Manifesto : The End of Business As Usual  Rick Levine, Doc Searls, David Weinberger, Christopher Locke.
Usability Engineering  Jakob Nielsen.
Kotler on Marketing : How to Create, Win, and Dominate Markets  Philip Kotler.
Segmentation and Positioning for Strategic Marketing Decisions  James H. Myers.
Principles of Marketing  Philip Kotler, Gary Armstrong.
Marketing for Hospitality and Tourism  Philip Kotler, John Bowen, James Makens.
Emotionale Intelligenz.  Daniel Goleman, Friedrich Griese, Übers..
Social Marketing.  Philip Kotler, Eduardo Roberto.
Business Plans for Dummies  John B. Schulze, ,, Paul Tiffany, Steven D. Peterson.
Marketing for Dummies  Alexander Hiam, Al Reis.
Ama Complete Guide to Small Business Advertising  Joe Vitale, Joseph G. Vitale, Anne Knudsen.
Market Segmentation: Conceptual and Methodological Foundations  Michel Wedel, Wagner A. Kamakura.
Marketing Management Support Systems: Principles, Tools, and Implementation  B. Wierenga, Gerrit Harm Van Bruggen, Gerrit Van Bruggen.
Building Models for Marketing Decisions  Peter S.H. Leeflang, Department of Economics, University of Groningen, Netherlands.
New Product Diffusion Model (with Floppy Diskette)  Vijay Mahajan, Eitan Muller, Yoram Wind.
Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth  Patrick Forsyth.
Global Marketing Management (6th Edition)  Warren J. Keegan.
Services Marketing: Text, Cases and Readings  Christopher H. Lovelock.
Marketing Management: Analysis, Planning, Implementation, and Control  Philip Kotler, Phillip Kotler.
Design and Marketing Of New Products  Glenn Urban, John R. Hauser, Glen L. Urban.
Principles of Marketing (Learning Guide)  Kotler.
Multimedia and Hypertext : The Internet and Beyond  Jakob Nielsen.
Marketing für Dummies  Alexander Hiam.
Emotional Intelligence: Why It Can Matter More Than IQ  Daniel Goleman.
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making  Thomas T. Nagle, Reed Holden, Reed K. Holden.


For every of those books, we also recommend a selection of related books.
Do not hesitate to walk through our bookstore, in partnership with the famous online bookstore Amazon.


A greyed icon means either that the book is temporarly unavailable, or a book which is sold by private persons (new or occasion).
Disclaimer: Prices mentioned here are only indicative. Only the prices indicated on Amazon sites are liable.
Last modified : 13 juin 2007           © CatalyzNet SA, 1998-2005

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