Stratégies pour l'épanouissement de votre entreprise
CatalyzNet Bookstore : Strategies
  In this CatalyzNet bookstore, you will find a selection of marketing books, chosen and commented by our professional.
Here you will get advice in the category Strategies.

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CatalyzNet Bookstore : Strategies

In that category, we recommend the following books :

Power Pricing: How Managing Price Transforms the Bottom Line  Robert J. Dolan, Robert J. Doan, Hermann Simon.
The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers  George S. Day.
Market Driven Strategy : Processes for Creating Value  George S. Day.
Segmentation and Positioning for Strategic Marketing Decisions  James H. Myers.
Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues  James H. Myers.
The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success  Timothy L. Keiningham, Terry G. Vavra, Timothy Kenningham.
Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset  Joe Marconi.
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making  Thomas T. Nagle, Reed Holden, Reed K. Holden.


For every of those books, we also recommend a selection of related books.
Do not hesitate to walk through our bookstore, in partnership with the famous online bookstore Amazon.


A greyed icon means either that the book is temporarly unavailable, or a book which is sold by private persons (new or occasion).
Disclaimer: Prices mentioned here are only indicative. Only the prices indicated on Amazon sites are liable.
Last modified : 13 juin 2007           © CatalyzNet SA, 1998-2005

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