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CatalyzNet Bookstore : Services' marketing
  In this CatalyzNet bookstore, you will find a selection of marketing books, chosen and commented by our professional.
Here you will get advice in the category Services' marketing.

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CatalyzNet Bookstore : Services' marketing

In that category, we recommend the following books :

Services Marketing. Integrating Customer Focus Across the Firm.  Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
La Stratégie de relation client : un support dynamique de management de la relation client  Pierre Alard, Damien Dirringer.
CRM : Les clés de la réussite  Pierre Alard, Pierre-Arnaud Guggémos, Patrick Gounelle, .
CRM Customer Relationship Management : La Gestion de la relation client  Stanley Brown.
Total Quality Service: Principles, Practices and Implementations  Dean H. Stamatis.
How To Measure Service Quality and Customer Satsifaction : The Informal Field Guide for Tools and Techniques  Chuck Chakrapani.
Services Marketing: Text, Cases and Readings  Christopher H. Lovelock.
Services Marketing: European Perspectives  Christopher Lovelock, Barbara Lewis, Sandra Vandermerwe.


For every of those books, we also recommend a selection of related books.
Do not hesitate to walk through our bookstore, in partnership with the famous online bookstore Amazon.


A greyed icon means either that the book is temporarly unavailable, or a book which is sold by private persons (new or occasion).
Disclaimer: Prices mentioned here are only indicative. Only the prices indicated on Amazon sites are liable.
Last modified : 13 juin 2007           © CatalyzNet SA, 1998-2005

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